Ogilvy Interactive

OgilvyInteractive creates digital marketing and technology applications across all interactive channels for major global and national brands. Living and growing in every Ogilvy unit – OgilvyEntertainment, Ogilvy Public Relations, OgilvyAction, Ogilvy Digital Innovation Labs, Ogilvy Healthworld and Neo@Ogilvy – OgilvyInteractive is our digital force with a global reach extending to 50 countries and a workforce of close to 4,000.

OgilvyInteractive offers a comprehensive suite of services:

• Digital Strategy: marketing strategy, digital branding strategy, digital business modeling, user research, customer segmentation;
• Brand Experiences and Platforms: cross-platform user experience design, multi-platform interface development (web, mobile, gaming, interactive/IP TV, in-store, out-of-home) and branded content & entertainment;
• Site Design & Development: user experience design, web application design and development, database and marketing systems technology consulting;
• Online Advertising: creative and technical development (banners, rich media, video, text), digital media planning & buying, search marketing (SEO/SEM);
• Social Media & Word-Of-Mouth Marketing, including digital public relations & digital influencers engagement;
• Direct & Performance Marketing: eCRM, email marketing, SMS, ecommerce, analytics, reporting, and optimization.

Interactive Marketing Pioneers
We are pioneers in interactive marketing. Established in 1983, we were the first agency network in the world to establish an interactive capability. In 1994, our client, IBM, was one of the first groups of advertisers to run a banner ad on HotWired. And again, in 1997, IBM became the first company to feed live date into an ad unit during the US Open. In 2004, OgilvyInteractive founded Verge, our digital summit series, becoming the first agency network to host its own event focused exclusively on digital marketing. Ogilvy’s groundbreaking viral film, “Dove Evolution,” became the first campaign ever to win two Grand Prix victories at Cannes 2007 in the Film and Cyber categories. In 2008, Ogilvy was the first agency in the world to establish a global network of Digital Innovation Labs with hubs in New York, Singapore, London, Beijing and Sao Paulo.

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Best of Ogilvy

Here it is: The best of Ogilvy in Film, Interactive and Integrated.

This work traveled a long, tough journey, proving it's a long way to the top. The original long list of entries came from almost 450 offices around the globe. The Worldwide Creative Council gathered for three days of heated debate and passionate discourse, whittling down the list of hopefuls.

To those whose work made it through, hearty congratulations. You can be proud... and doubly so. Not only is your work amazing, you created it during the worst downturn since the Great Depression. You proved that it's precisely times like these when you need to stay the course, to keep aim through the darkness for the flickering orange glow on the shore:

Great, jaw-dropping, head splittingly brilliant work.

This is the heart of what we do, the expression of ideas and stories that spark a fire, and burn with a life all their own.

If you're simply a fan of great advertising, enjoy.

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Size Matters: Will FourSquare Get Too Big?

Someone was recently talking about how their use of Twitter changed once they accrued a few thousand followers and about 30% as many folks who they were following. They lost interest. The stream became too cluttered and full of people they knew only marginally (I believe the Dunbar number may expand for some in the future but its basic premise about the limits of our ability to "maintain active relationships" with only so many people remains sound).

There is a danger that FourSquare will get too big for each of us and lose its intimacy. I have already turned off push alerts on my phone which is a shame as I was able to see last week that I was in the same airport as a friend at the same time. We couldn't meet up but I enjoyed knowing she was a few gates away. But now the alerts from the growing list of folks I follow is cluttering up my view.

Mashable reports that FourSquare turned oneand reached 500k+ users. (on a side note, I find it interesting that the top referrer(33%) to the domain foursquare.com is Facebook which is often eclipsing Google (22%) as the source for traffic). Will FourSquare accelerate in terms of acquiring users and activity (they are at 15m+ check-ins)? Looptis somewhere north of 3m users and probably 1/10 the buzz of FourSquare. Is that because they don't have the same gaming quality or does something happen to friend/location-based services when they get big? I would love to see the growth trends for FourSquare, Loopt and Gowalla side-by-side to see if there is any common plateau by overall user base (does the site slow down growth after a million users?) or any patterns of average follower-per-user.

My hypothesis is that, beyond sheer novelty drop-off, once the service gets big and the average follower-per-user grows past fifty than usage drops off as people become overwhelmed by check-ins. (this is smaller than the Dunbar number as I believe there are fewer people that we want to track throughout he day) Only a core group will remain game-junkies vying for mayoral bragging rights to LaGuardia Marine Terminal. (lets watch the insane mayoral competition in Austin this week for SXSWi...)

Publicidad Guatemala, website La Agencia Mas Efectiva

Understanding Generation Y through Social Media

Last week, WOMMA hosted a webinar that discussed common interests and online behavioral trends among Generation Y–specifically people from the ages of 22-29, who they’ve dubbed as “Early Careerists.” Being a relatively recent college graduate and Early Careerist myself, I found some of their findings especially interesting. Below are a few findings that I found most compelling:

•Generation Y spends over 3 hours per day online

•Early Careerists are health conscious, as they have a more balanced lifestyle due to watching generations before them spending too much time at work. With that being said, some of the most popular conversation topics among Early Careerists include lifestyle topics, such as food and cooking, music, money, clothing, politics, religion and school

•Early Careerists use social media as an authentic extension of their personal relationships. They aren’t likely to befriend strangers online, or brands they aren’t fans of

•“Quarter-life crises” has hit this generation especially hard. Early Careerists have been reared on meeting and often exceeding expectations, but due to the down economy, their post-graduation experience has generally been clouded with concern and pessimism

•Value brands such as Ikea and Target are among the most discussed brands. In this economy, Early Careerists are especially focused on finding value and affordability
•Females tend to drive more conversations across the social web, as they like to share their finds and deals with their online networks

While some may interpret these findings as pessimistic, I see Early Careerists as social media-savvy, deal-seeking individuals that see the importance in balancing work and life. To me, that sounds like an educated consumer.

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RECREATION AND SHOPPING

Enjoy a relaxing sauna, jacuzzi or a pleasant moment in our swimming pool – Daily Service Hours – from 9:00 a.m. to 10:00 p.m.

If you are looking to free yourself from the stress and pressures of work, enjoy a relaxing massage.

In the Hotel installations you will find the following stores:
• "Jades, S.A." The first and biggest factory and museum in La Antigua Guatemala, (Open from Monday to Saturday from 7:30 a.m. to 9:00 p.m. Saturdays and holidays from 8:00 a.m. to 8:00 p.m.).
• "Elizabeth Bell" women ’s clothing, videos of La Antigua, Tikal and Panajachel, books of La Antigua in several languages, articles such as: habanos, ceramics, imagery in wood, coffee, traditional items, post cards, crayons, coloring books, items made of bronze and many other things.

A monument to our revived history

Since its genesis, Casa Santo Domingo was the bastion of one of the most grandest convents of America: the one that sheltered the followers of the order of Santo Domingo de Guzmán.


La Antigua Guatemala is a city in which each fountain and wall could tell us a story but instead, is limited to give out the explosive happiness of a beautiful bougainvillea or the nostalgia of a lilac jacaranda. Each studding door, each ruin, the colour of the moss covered centenary rocks, tells us about the nostalgia that wraps the City of the Perpetual Roses between gentle landscapes.

Casa Santo Domingo is an important part of the beautiful colonial reliquary that preserves in its bowels the treasures from the baroque period of ancestral America. Each corner of this house, each stone, each image and each piece that composes this unequalled whole of works becomes a lost page in time, which one by one is joined forming a beautiful chapter of the grand book of our history.

Today, as the Phoenix bird, these treasures are resurfaced so that locals and foreign can appreciate and understand the stories that its textures, forms and colours tell us, ones you will admire at Hotel Museum Casa Santo Domingo.

Let us plan your wedding, meeting, convention or any other special event.